Report on the State of Culture Fashion in the Kingdom

A BOOK YOU CAN WEAR, A DRESS YOU CAN READ

Presented at Paris Fashion Week, the inaugural State of Fashion in the Kingdom 2023 report not only delves into the immense opportunities within Saudi Arabia's burgeoning fashion industry but also serves as a testament to the transformative essence of the nation's cultural development. Aligned with the Saudi Vision 2030 plan's commitment to fostering a healthy and vibrant society, the government actively promotes engagement in various spheres. Unveiled through a unique showcase, the report took the form of a captivating book seamlessly intertwined with a dress, a collaborative creation by Atelier Hekayat, a prominent fashion powerhouse in Saudi Arabia. This exceptional blend of literature and fashion symbolizes the country's foray onto the global stage. Rooted in a celebration of Saudi design, the process embraced a harmonious fusion of tradition and innovation, underscoring the nation's trajectory towards a dynamic and forward-looking future.

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