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Fashion News
Welcome to the Fashion Commission digital magazine, where we share articles about Saudi fashion
Fashion at the Saudi Cup
For the 2020 Saudi Cup horse race, the Fashion Commission created a Dress Code to encourage today’s attendees to look to the past, to Saudi’s rich traditions in heritage costume, for their fashion inspiration. The Fashion Commission collaborated with Saudi heritage fashion expert and Professor of Traditional Costumes and Textiles at Princess Noura University in Riyadh, Dr. Laila Albassam, and Riyadh-based freelance illustrator Norah Sahman. The Dress Code showcased a range of traditional looks from around the Kingdom, with ideas about how these might be adapted or interpreted by modern-day wearers. The Saudi Cup took place on 19 and 20 February in Riyadh and, with a prize pool of more than US$30m, including a prize of US$20m for the winner of the Saudi Cup headline race, was set to attract some of the international racing community’s greatest talent and enthusiasts.
Celebrating Saudi’s Heritage Fashion
In 2019 the Fashion Commission hosted an exhibition called The Hidden Kaleidoscope. The Hidden Kaleidoscope was a visual walk-through of Saudi bridal wedding styles; both historical and modern. Traditional wedding pieces drawn from the extensive archives of the Art of Heritage Trust collection, are combined with contemporary couture fashion that, for the first time, show the unbroken continuity across the regions’ clothing traditions as worn by women during wedding rituals. The historic capsule collection includes bridal garments distinct to communities across the five regions of the Kingdom. The couture section offers a never-before-seen look into the wardrobes of the women of Saudi Arabia, who were dressed by the most coveted European fashion houses of the 1980s, several of whom were particularly inspired by Saudi styles. The
Fashion Futures 2019 Campaign Photography
Fashion Futures is the flagship event of the Fashion Commission, in its inaugural year in 2019, it launched as a 3-day event in Riyadh, and hosted blend of knowledge-sharing opportunities in the form of a conference, workshops and an exhibition. The campaign for the event was photographed by Saudi female photographer Hayat Osamah, and styled by Saudi fashion concept collective, Personage. For several days the creative team scoured locations around Riyadh,
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