Fashion Futures 2019 Campaign Photography

Fashion Futures is the flagship event of the Fashion Commission, in its inaugural year in 2019, it launched as a 3-day event in Riyadh, and hosted blend of knowledge-sharing opportunities in the form of a conference, workshops and an exhibition. The campaign for the event was photographed by Saudi female photographer Hayat Osamah, and styled by Saudi fashion concept collective, Personage. For several days the creative team scoured locations around Riyadh, looking for a blend of old and new so as to present the way that Saudi today is proud of its rich heritage while excited about embracing the opportunities of the future through Vision 2030. The all-Saudi crew shot in a variety of locations including Souq Al Zal and King Abdullah Financial District, and the looks were all sourced from current Saudi fashion designers.